The three-month #LDNMOVESME digital initiative by London Sport kick-starts a movement of active Londoners
With the days becoming longer following the Spring clock change, London Sport launched #LDNMovesMe on March 28. The social campaign was created to inspire Londoners to celebrate their own physical activity, whether that be a weekend walk, a morning yoga class, or a post-work football match.
To aid London Sport’s ongoing vision to get 1,000,000 Londoners more active by 2020 and make London the most physically active city in the world, its new #LDNMovesMe campaign will inspire people to show their Facebook, Instagram and Twitter networks what #LDNMovesMe means to them. To help celebrate the diversity of how Londoners are being active, the best content will also be shared on London Sport social channels plus featured on the campaign microsite: ldnmovesme.com.
London Sport’s huge network of partners will all be encouraged to continue to lead, deliver or inspire activity, and celebrate the in-roads all Londoners are making to get active, no matter the activity or sport. With downloadable marketing packs available on the campaign microsite, it’s also quick and easy for communities to get involved.
To help introduce the campaign, Parkour Generations hosted an event alongside GoodGym and Our Parks at The Chainstore Parkour Academy, where guests attended an exclusive training session led by free-running legends Francois ‘Forrest’ Mahop.
Mahop said: “Sports like Parkour that can take to the streets are vital in providing access to health and fitness activities for everyone, everywhere. Whatever activity means to you, the #LDNMovesMe campaign is there to motivate you to do more of what you love, and there’s a whole lot of people that’ll be around to celebrate with you when you do.”
Born Barikor, Founder of Our Parks, said: “As a campaign partner, we’re really looking forward to getting involved. Our members love the team building opportunities and fun side of fitness our sessions bring, and the recognition of their success inspires them to push on further. With London Sport shining a light on physical activity in the City, we’ll step up and show how our members get out and about.”
London faces a challenge in combating sedentary lifestyles, with just 58% of non-disabled and 35% of disabled people in the capital currently active. Given that London’s population is set to hit nine million by 2020, it is more important than ever that an increase in active Londoners is observed in the coming years.
Peter Fitzboydon, Chief Executive of London Sport, said: “An active London is a thriving one and through #LDNMovesMe, we aim to build a community of Londoners who are healthier, happier, and more inspired to participate.
“We’ve long seen the selfie as a prominent fixture in social conversations, particularly around health and fitness. Helping to bring an element of inspiration to these social conversations is an important way to tap into the incredibly varied ways that Londoners choose to be active – and to help celebrate the impact it has on our great city”.