Shots Fired! Kendrick Lamar ‘Humble’ video is straight heat
Director Dave Meyers and Kendrick Lamar have gone clear with this latest video Humble for the gifted rapper’s opening salvo from his upcoming album, which included surprise single drop “The Heart Part 4” that came out of nowhere last week. The video features some of the most innovative camera work we’ve seen in recent times and clearly makes use of some of the latest technology, including 360 rigs and motorised/hyperlapse slider techniques.
If this visual masterpiece is anything to go by, we’re expecting some of King Kendrick’s best work yet. His new album is expected to drop anytime over the next two weeks, with April 7 looking like the most likely date. Get ready and don’t sleep on this heat. Straight cop.