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Under Armour Launches First Sleep and Recovery System at CES

heDD Team January 5, 2017 Tech Comments Off on Under Armour Launches First Sleep and Recovery System at CES
Under Armour has revealed a new revolutionary sleep and recovery system including the brand’s first-ever Athlete Recovery Sleepwear powered by TB12 and a new UA Record app experience, both designed to improve sleep and overall athlete performance.
ua-record_sleepUA Athlete Recovery Sleepwear was developed in collaboration with Under Armour athlete Tom Brady, who credits sleep as one of the most important components to his training regimen. Along with the brand’s newly announced line of recovery-focused Record Equipped running footwear, the Athlete Recovery Sleepwear will be on display at Under Armour’s booth at CES (#43912) this week.
“At Under Armour our goal is to constantly innovate and uncover new solutions that take performance to the next level,” said Kevin Haley, President of Innovation and Category Management, Under Armour. “We are providing athletes with untapped insight and guidance into the importance of sleep and recovery in a way that’s truly unique to Under Armour – with a revolutionary Sleep Recovery System that was created for athletes, by athletes.”
Through the new UA Athlete Recovery Sleepwear, Brady and Under Armour aim to provide all athletes with the off-field support that will maximize their ability to perform. Under Armour has incorporated the bioceramics technology–used and validated by TB12–into a pattern lining the garments, which are designed to maximize comfort and fit. The pattern includes special bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep.
20160914-tombradysleep
“I firmly believe that sleep and recovery are critical aspects of an effective and holistic training program,” said Tom Brady. “Proper sleep has helped me get to where I am today as an athlete and it is something that I continue to rely on every day. I am excited to partner with Under Armour to bring game-changing sleepwear with the same bioceramics technology I use to athletes all around the world.”
Under Armour is also launching a major update to the UA Record mobile app: a Sleep Recovery System. New features within UA Record provide a deep understanding into an athlete’s sleep schedule and help users set smart guardrails and goals that put them on a path towards sleep optimization.
The Sleep Recovery System works by:
  • Tracking sleep: Using UA Band, a phone or supported third party sleep-tracking device, this feature automatically monitors your sleep each night.
  • Delivering detailed analysis: A proprietary 14-day Sleep Score assesses the quality of sleep; requiring users to establish consistent patterns of quality sleep to improve, while the UA Body Clock establishes consistent bed/wake times.
  • Custom coaching: UA Record offers timely reminders, insights, and tips to provide direct guidance on how to improve sleep habits and maximize recovery and performance.
By using the Athlete Recovery Sleepwear and UA Record together as a system, athletes will be able to accelerate recovery time and gain a deeper understanding of their sleep. As part of the system, Brady also helped develop six steps to better sleep to further educate athletes, which you can check out below.
Tom Brady sleep tips
Under Armour’s Athlete Recovery Sleepwear is priced from £30 – £40 and is available now on UA.com and at select Under Armour Brand Houses. The new line of Record Equipped running footwear retails for £110.00 – £130.00 and is available for pre-order now on UA.com, with a launch date of March.

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