Foot Locker, the New York-based speciality athletic retailer, kicks off its annual ‘Week of Greatness’ campaign with a new global campaign featuring some of the world’s most talented sportsmen and musicians.
Just in time for the holiday season, the ‘Week of Greatness’ provides a full week of the hottest sneaker releases and freshest gear from Foot Locker’s top brands. New releases including hottest styles from Nike, Adidas and Puma will drop every day during the ‘Week of Greatness’ in Foot Locker and Kids Foot Locker stores over the duration of one week from 19 th November.
“Celebrating our latest ‘Week of Greatness,’ with anecdotes of greatness from the likes of Tom Brady, Carmelo Anthony, Ja Rule and Kyrie Irving is really special,” said Jake Jacobs, EVP and CEO for Foot Locker North America. “This is an event that our customers truly look forward to and we’re proud to have grown the campaign over the years.”
‘Week of Greatness’ in Europe is being celebrated with a spot featuring international football stars Gareth Bale and Anthony Martial, demonstrating speed and accuracy on the pitch. Martial shows his greatness by striking a ball at a goal; just as it seems he’s missed, he places the ball perfectly through a nearby basketball hoop. Bale then shows off his great speed, nearly knocking onlookers over as he flies across the set. Below Bale and Martial discuss what Greatness means to them:
Check out Foot Locker Europe’s Release Calendar for a complete schedule of new releases. For ‘Week of Greatness’ product information, release details and more, follow us on Twitter, Instagram and Facebook. Keeping track of the #WeekofGreatness hashtag will also keep you in the loop when more approved heat starts dropping.